Artificial intelligence (AI)

Apple Unveils Groundbreaking "Apple Intelligence" at WWDC 2024 Keynote

10 June 2024


Zahid Mohammadi


Apple's annual Worldwide Developers Conference (WWDC) didn't disappoint this year, bringing a wave of exciting announcements. The star of the show was undoubtedly "Apple Intelligence," a groundbreaking new AI initiative designed to revolutionize user experience across Apple devices.

Here's a breakdown of the key announcements:

  • Apple Intelligence: This ambitious project promises a more personalized and intuitive user experience. It leverages cutting-edge AI models to anticipate your needs, understand your context, and seamlessly integrate with daily tasks.
  • Siri Makeover: Apple's beloved virtual assistant, Siri, is getting a major upgrade powered by ChatGPT, a powerful AI-powered chatbot experience. Siri will understand you better, respond more naturally, and offer improved functionality within Apple apps.
  • Vision Pro Update: While details are limited, there were hints about advancements in Apple's augmented reality headset, Vision Pro.
  • Developer Focus: WWDC caters heavily to developers, and this year was no different. Developers will gain access to new AI features and capabilities within existing SDKs, allowing them to integrate Apple Intelligence into their own software.


Hold your horses, Apple enthusiasts! Not all devices will have immediate access to Apple Intelligence. Initially, only the latest iPhone 15 Pro models, iPads with M1 chips or newer, and Macs with M1 chips will be able to experience the full potential of this AI revolution.

Beyond the Headlines:

There's more to the story! Here are some additional points of interest:

  • Apple confirmed it will collaborate with AI partners beyond OpenAI, hinting at potential involvement with Google's Gemini model.
  • Elon Musk, a vocal critic of OpenAI, expressed disapproval of Apple's integration plans.
  • Apple TV+ is getting a cool new feature called InSight, which offers on-screen actor recognition and Shazam-like functionality for song identification while watching shows and movies.

The Future of AI:

Apple's commitment to AI is clear. "Apple Intelligence" signifies a significant leap forward, promising a future of personalized experiences that seamlessly integrate with your daily life.